HealthCity fitness centre ::: direct marketing

ITALIANO
Ottima idea questa scelta di inviare posta all'indirizzo sbagliato, in particolare quello del vicino di casa del destinatario, per esortare il ricevente a fare un pò di moto. L'azione di direct marketing è stata realizzata per il centro fitness HealthCity.
_______________________________________________________
ENGLISH
"For HealthCity fitness we deliberately delivered mailings to the wrong address: people received the envelope intended for their neighbor. This way they got some exercise by doing what good neighbors do: by putting the envelope next door."

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth
Published: October 2009