Stuff.co.nz ::: ambient

Part of a campaign to promote fast-breaking new at Stuff.co.nz, a major New Zealand news website. It was one of a series of live 'punishments' meted out to real members of staff for being late with the news. Hamish was pelted with 150 kilograms of over-ripe tomatoes in front of morning rush hour traffic.

Advertising Agency: Big Communications, New Zealand
Account manager: Diane Rickit
Creative Director: Joe Holden