"Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million Swedish kronor. The best part is that all the money you invest is guaranteed and repaid when your bonds mature – in other words, you can win but never lose. So, to support our overall concept “Like winning but hate to lose?” we built the worlds most generous slot machine!"
Advertising Agency: Storåkers McCann, Stockholm, Sweden
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