11 feb 2010
European Charter for Traffic Safety ::: ambient
"This Christmas, don't drink and drive".
An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police.
The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.
Advertising Agency: Saatchi & Saatchi (Bucharest, Romania)