19 ott 2010

Storm Chasers ::: street marketing

Per il lancio della nuova stagione di Storm Chasers Discovery Channel offre una curiosa realtà simulata a New York. Più che una vera e propria esperienza, la struttura offre ai passanti la possibilità di fotografarsi nel cuore di un tornado. Per fare questo è sufficiente inviare un messaggio che reindirizza ad un link per l'immagine, pubblicata nella Pagina Facebook dedicata al programma televisivo. L'ottima l'interazione tra realtà e digitale ha fruttato al momento il contatto di 66.169 persone sul social network.

Fonte: Paperplane

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