14 mar 2010

Burger King ::: ambient marketing

One cashier, one hidden cam, one printer. That´s all Burger King needed to prove that Whoppers are made to order. Exactly your way. When a person ordered a sandwhich, a picture was taken, without anyone noticing.
The client got your freshly made Whopper with your face on it. Burger King has proved that each sandwich is unique, made to order, especially for each customer.
Advertising Agency: Ogilvy Brazil

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