16 apr 2010
Starbucks ::: street marketing
"Join the movement. On April 15th, bring a reusable travel mug into your local Starbucks and get a free brewed coffee.
One person can save trees, together we can save forests.
For the good of the planet, Starbucks is encouraging everyone to switch from paper cups to reusable travel mugs. One day in March thousands of New Yorkers made the switch. Join them now by taking a pledge to do the same".
Agency: BBDO, New York