project cuddle ::: ambient

ITALIANO
La campagna "Reach Out" è stata creata per rendere le donne consapevoli degli orrori dell'atto disumano dell'abbandono. Project Cuddle vuole sfruttare questa campagna di guerriglia per far vivere in prima persona alle madri una scena simile a quella dell'abbandono del proprio figlio in un vicolo, ambientando i supporti atti a cambiare i bimbi.
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ENGLISH
The “Reach Out” campaign was created to make women aware of the horrors of this inhumane act. Abandonment is a reality and Project Cuddle gives newborns a chance to live. This guerrilla campaign takes place in public baby changing stations. When a mother has to use the station, she will lay her child down on the newspaper in an alley scene so she can feel the disgust and horror these children feel first hand.

Advertising School: Miami Ad School, USA
Art Director: Diego Rionda