24/dic/2009
23/dic/2009
Toyota ::: viral
Daves the type of 4Runner owner who can talk to you for hours about the difference between the second and third generation Toyota 4Runners. He can tell you off the top of his head what model years have metal bumpers and why a locking rear differential is important. Hell also tell you he loves the fifth generation 4Runner (almost) as much as he loves his current 4Runner.
Watch as Dave gives a rundown of the new features he loves in the all-new fifth generation 4Runner.
Watch as Dave gives a rundown of the new features he loves in the all-new fifth generation 4Runner.
Junkers ::: buzz

Junkers are specialists in providing warmth and comfort in people´s homes, and this year, Christmas can be as cold or as hot as one wishes. ARC-Leo Burnett Iberia created this web to send Greetings to clients and employees of Junkers using a humorous tone. The navigator can choose a greeting that is freezing cold or nice and warm, simply by adjusting the thermostat. One can choose between a cozy message in a friendly tone from a warm bathtub at 38º or a chilly message from a Swedish friend who is putting together a chair in his 11º tub. Go to www.junkersnavidadcalida.com or www.junkersnavidadfria.com and you can send Christmas wishes at whatever temperature you desire.
Agency: Leo Burnett, Lisbon
22/dic/2009
Alberta Fire Prevention ::: ambient

A safe holiday starts with this. Holiday season is fire season. Your best defence is a working smoke alarm. Install this battery, test the alarm and happy holidays! Residential fires increase dramatically over the holidays. We partnered with Christmas tree lots to hang fire safety-themed decorations on trees throughout the lot. The decorations contained a free 9V battery to refresh their smoke alarms.
Advertising Agency: RED The Agency, Edmonton,
Eastpak ::: street marketing
Babbo Natale arriva prima in casa Eastpak, marchio icona nel fashion street style, famoso per le sue campagne di comunicazione non convenzionali. Dal 14 al 19 dicembre 2009 una spettacolare maxi proiezione di Babbo Natale in versione skater, accompagnata da un messaggio di auguri natalizi, è comparsa sulle facciate dei palazzi del centro di Milano, Bologna, Roma, Genova e Torino. A bordo di un pick up Chevrolet dotato di un proiettore beamer, il team Eastpak hagirato le maggiori città italiane proiettando sui palazzi circostanti un video effetto 'live' di un Babbo Natale alto oltre 5 mq intento ad effettuare evoluzioni sullo skate, sotto lo sguardo sorpreso dei passanti. Una proiezione in movimento resa ancora più stupefacente dal fatto che Santa Claus salta di palazzo in palazzo, conquistando i muri delle città così come un vero skater domina le strade. Un'iniziativa di guerrilla marketing itinerante ideata dall'agenzia tedesca V8Films, partita con successo dalla Germania ed approdata anche in Italia per reinterpretare in modo del tutto originale il noto payoff "built to resist" che ha reso
celebre il brand.
18/dic/2009
Restaurant Binnen ::: ambient

Restaurant uses lipstick glasses to find new dishwasher.
Challenge: Come up with an idea that will fill up the vacancy for a new dishwasher @ Restaurant Binnen.
Solution: Beer- and wineglasses were printed with red lipstick and the message: "Restaurant Binnen is looking for dishwashers".
Result: Good reactions from costumers and possible candidates. A new dishwasher was hired within one week.
Advertising Agency: Lowedraftfcb, Amsterdam, Netherlands
Tre ::: user generated contest - ambient

Questa è una mia proposta per un'azione di ambient marketing per Tre Internet Mobile pubblicata sul portale zooppa.it.
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