9 nov 2009

rockport shoes ::: stunt guerrilla marketing

Per la NYC Marathon di quest'anno, Rockport ha reclutato diversi corridori per questa stunt guerrilla marketing, tra cui il tenente della marina degli Stati Uniti e triatleta Andy Baldwin.
To highlight how comfortable Rockport shoes are (in addition to being stylish) runners have been running in the NYC Marathon wearing these shoes for several years now. For this years' NYC Marathon Rockport recruited several runners for this guerrilla marketing stunt, including U.S Navy Lieutenant and triathlete Andy Baldwin. See the shoes he wore above.

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