31 mar 2010
Leo Burnett ::: buzz
To make everybody talk about Leo Burnett Lisbon, they decided to put the spotlight on their dog, Tura. So they promoted her to Creative Advisor. And Tura was included in the credits on all their work. After she won several awards, they created a website to show her awarded work, a twitter account with her point of view, a linkedin account, tshirts and usb card with the agency credentials among other tools to generate content for their B2B campaign.
Agency: Leo Burnett Lisbon, Portugal.