Pigs-in-a-blanket, cocktail wieners, kilted sausages: Hot dogs can be very popular at a party. So when Party City's agency of record Zimmerman came up with the idea of an online haunted house populated entirely by animated hot dogs in costume-Halloweenies-to promote Party City's 2009 Halloween costumes, ClickFire Media and partner brand Click 3X couldn't resist. The resulting website brings together 3D animated characters, Facebook Connect, interactivity, viral video, and a link to buy the real costumes from Party City. The two companies worked in constant collaboration.
Check out the site: houseofhalloweenies.com
Advertising Agency: Zimmerman, USA
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